| RBC Mobile Wallet - Teaching Note |
| 作者姓名：Nicole R.D. Haggerty; Binny Samuel; Ramasastry Chandrasekhar; |
| | 商品編號：8B16E008 |
| 出版日期：2016/05/05 | 內容長度：7 頁 |
Teaching note for product 9B16E008.
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| RBC Mobile Wallet |
| 作者姓名：Nicole R.D. Haggerty; Binny Samuel; Ramasastry Chandrasekhar; |
| 商品類型：Case (Field) | 商品編號：9B16E008 |
| 出版日期：2016/05/05 | 內容長度：10 頁 |
In October 2012, the executive vice-president (EVP) at the Royal Bank of Canada (RBC), Canada's leading bank, faced managerial dilemmas with regard to the launch of a mobile wallet. RBC had developed a cloud-based application that differed from industry standard SIM card–based payment methods. The EVP was evaluating areas of contrast between the two models as part of arriving at a decision. There was likelihood that the cloud solution was disruptive. .....more
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